Gun Critic Advertising and Dealer Programs
Guncritic.com is the fastest growing firearm review community online. With over 100,000 product reviews on over 27,000 firearms. The traffic on Gun Critic has very high commercial intent as most users do product review research right before they make a purchase.
Currently we offer display advertising and product comparison for our vendors. With display advertising you can send us your banner offers to be displayed to our community. With our product comparison service you can send us your product data feed and we will match your products to our product database.
If you have any questions about either service, please contact support@guncritic.com.
Shopping Comparison
To submit your website for our shopping comparison service, please select one of the 3 following options.
Monthly
Subscription
Recurring
$199.00
6 month
Subscription
(15% discount)
$1,194.00
$1,000.00
12 month
Subscription
(20% discount)
$2,388.00
$1,900.00
Featured Shopping Comparison Vendors
These companies currently use our data feed shopping comparison



Shopping Comparison Examples:


Data Feed Requirements
We accept XML or TXT (coma or tab separated value) product feeds.
Your product feed should contain the following information:
Field name | Required | Type | Description |
---|---|---|---|
Field name: title | Required: yes | Type: string | Description: Product title - example "Glock 19 9mm 15 rounds" |
Field name: id | Required: yes | Type: string | Description: Merchant's internal product ID or SKU - example "sd3458732" |
Field name: price | Required: yes | Type: integer | Description: List price that is paid by credit card or debit card online, we will sort vendors/products based on this price - example "499.99" |
Field name: cash_price | Required: optional | Type: integer | Description: Only list if you offer cash discount |
Field name: product_type | Required: yes | Type: string | Description: List FFL items as "Firearm", list Ammunition as "Ammunition", everything else as "Accessory" |
Field name: numrounds | Required: yes, if product type is ammunition | Type: integer | Description: For ammunition only, number of rounds in package for the listed price - Example "50" |
Field name: caliber | Required: yes, if product type is ammunition | Type: string | Description: For ammunition only, caliber - Example "9mm" |
Field name: image_link | Required: optional | Type: string | Description: Image URL |
Field name: link | Required: yes | Type: string | Description: URL |
Field name: availability | Required: yes | Type: string | Description: "In Stock" or "Out of Stock", merchant may list the actual number of available products instead, for example "7" or "0" |
Field name: mpn | Required: yes | Type: string | Description: Manufacturer part number - "1911FTCA45NM" |
Field name: upc | Required: yes | Type: string | Description: "123456789123" |
Field name: brand | Required: optional | Type: string | Description: "Sig Sauer" |
Field name: shipping_price | Required: yes | Type: integer | Description: List actual shipping cost - example "14.99" |
Field name: shipping_weight | Required: optional | Type: string | Description: Example "2 lbs" |
Examples:
XML
<?xml version="1.0" encoding="UTF-8"?> <productlist> <product> <title>Glock 19 9mm 15 rounds</title> <id>sd3458732</id> <price>249.99</price> <product_type>Firearm</product_type> <image_link>http://example.com/images/glock-19-9mm-15-rounds.jpg</image_link> <link>http://example.com/product/glock-19-9mm-15-rounds</link> <availability>In Stock</availability> <mpn>1911FTCA45NM</mpn> <upc>123456789123</upc> <brand>Glock</brand> <shipping_price>14.99</shipping_price> <shipping_weight>2 lbs</shipping_weight> </product> <product> <title>Remington 38 Special 130 Grain</title> <id>am2488232</id> <price>14.00</price> <product_type>Ammunition</product_type> <numrounds>50</numrounds> <caliber>.38</caliber> <image_link>http://example.com/images/remington-38-sepcial-130-grain.jpg</image_link> <link>http://example.com/ammo/remington-38-sepcial-130-grain</link> <availability>In Stock</availability> <mpn>L38S11</mpn> <upc>047700076102</upc> <brand>Remington</brand> <shipping_price>5.00</shipping_price> </product> </productlist>
TXT (coma or tab separated value)
"title","id","price","product_type","numrounds","caliber","image_link","link","availability","mpn","upc","brand","shipping_price","shipping_weight"
"Glock 19 9mm 15 rounds","sd3458732","249.99","Firearm","","","http://example.com/images/glock-19-9mm-15-rounds.jpg","http://example.com/product/glock-19-9mm-15-rounds","In Stock","1911FTCA45NM","123456789123","Glock","14.99","2 lbs"
"Remington 38 Special 130 Grain","am2488232","14.00","Ammunition","50",".38","http://example.com/images/remington-38-sepcial-130-grain.jpg","http://example.com/ammo/remington-38-sepcial-130-grain","In Stock","L38S11","047700076102","Remington","5.00",""